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The reach of internet to the huge number of world population cannot be denied. There is almost no one who has remained untouched of the effects of internet. Everyone using internet would have encountered internet ads of some or the other kind. Marketing through internet is a boon to marketing industry. Internet or online marketing is a means to advertise ones products or services using the World Wide Web to attract prospective customers. Internet marketing has emerged as one of the best ways to promote products and services around the world.

* How is online marketing different from traditional marketing?

- Online marketing is not bound by the limitations of time and geography.
- Internet marketing requires lower investment as compared to traditional marketing.
- Traditional marketing could target only a limited number of people, whereas online marketing has a reach to a large number of people
- Using online marketing, the intended content and information to be advertised can be published immediately.
- Online ads can be customized as per the preferences of the target user.
- Internet marketing provides results faster than traditional marketing.

* What are the most common types of internet ads used for marketing?

Most of the internet ads are displayed on web pages. The web page owners are paid for these ads depending upon the type of the ads. Following are the three most common types of internet ads:

1. Pay-per-click ads: For pay-per-click ads, the advertiser pays the web page owner for each user click on the advertiser’s ad.

2. Pay-per-action ads: These ads are not limited to user clicks only. These also require that the person clicking the ads perform an action such as making a purchase, and the advertiser pays the website each time such an action is performed.

3. Pay-per-impression ads: Pay-per-impression ads are placed on a web page, and the advertiser pays the web page owner for each time the ad appears on the web page.

* Which factors to keep in mind while deciding about the type of online ad one should place?

Selection for the final online marketing tool is dependent upon a lot of factors including one or all of the following:

– The product or service that is to be offered.
– Who are the target audience?
– Where are the ads to be placed?
– What type of media would project the product being offered in a better way?
– Is going for a mix of different media good for your ad?

Internet marketing is a great way to promote ones product and increase the brand reputation. Internet has taken marketing to a higher level.