Small Business Websites can be built easily by latest tools available on internet like WordPress. Let us look at how a small business can build a website using WordPress.
WordPress introduction
WordPress helps to create a website instantly. The sign up process is easy. The site can be used for blogging about the product and services of the organization. It is one of the most popular sites with several million users accounts. WordPress has more than 65 million downloads and ideal for owning a web site in matter of minutes. The site severs the purpose of personal, professional, and business purposes. There is vast community of WordPress users who use 17,000 plugins. WordPress powers more than one fifth of the world web sites based on recent internet statistics. It is open source and has large developer community working on it.
Key features:
Themes
The web page look and feel can be changed without altering the content through simple steps. There are more than 1400 themes on word press. Developers post the themes daily and it is free for download. Small business can use the theme for their brand building purposes.
Plugins
Plugins are multipurpose applications that can run inside the WordPress web pages. The applications can offer content from other web sites. For example, stock quotes, weather, maps, and currency conversion. Small business owners can save lot of cost without building these features on their own. It is available on plug and play.
Mobile support
The site is accessible through popular mobile store apps on iPhone, iPad tablet, and Android smart phones. There are native apps and mobile site versions of WordPress. This enables the business to contact suppliers, partners easily through a simple website and increases communication on tracking orders and quotes.
Multi lingual support
WordPress support more than 40 languages for localization needs. It can built for the users who prefer local language.
Widgets – Integration with Social network plugins like Facebook, Twitter, Flickr, Google
Offers plugins that can be used on the blog pages to link to social network site to “like”, “recommend” and “share” them with other online users. Small business websites can embrace online marketing methods easily through social network.
Administration Dashboard and Stats
This feature allows administrators to change themes, alter content and manage the web pages. The stats plugin provides weekly, daily page visits and access statistics on blog posts.
Export content
The content can be exported in XML format anytime and there is no lock in. The content never expires and available all the time. This is an easy back up option for the website.
In summary, Small business websites can be launched in a day or two with ready features from WordPress. WordPress is a versatile and modern website development tool. It is already popular for its simplicity, open platform and feature set. WordPress creates a website with eye catching themes in matter of minutes.